For most of the franchisees, this is the time of the year that things really start picking up. For this reason, we are just writing a few reminders.
Control Your Labor
Whether you are using contractors or employees, teach them how your money works. Contractors don't get paid until you get paid. Employees should be paid by the job in most any capacity. Hourly rate rarely works as nobody is motivated by an hourly rate.
Budget Everything
As you start marketing, you'll notice that the costs can go through the roof. Test and measure all your marketing and find out where your leads are coming from. Put a budget down as a percentage and stick to it.
Once you live within a budget, you'll be more aware of where you are spending your money. Some of the places it goes quickly are lunches, marketing, uncontrolled labor, etc.
Customer Service Matters
Remember in this type of economy, customer service matters more than ever. Your competition is marketing to your clients. Don't allow them to steal your clients.
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