Let me tell you about my encounter with Dan the Personal Trainer who had it all together?
When I left home that morning, I told Jen (my wife) how excited I was to start getting into shape. I KNEW I'd be hiring a PT (personal trainer) that day.
His gym was immaculate, he was professional, and he worked his system perfectly.
He matched & mirrored, helped me see and feel a vision & identified the gaps.
He sold programs - blocks of 9 weeks with a specific result, a sexy title, and a payment plan.
When I left home that morning, I told Jen (my wife) how excited I was to start getting into shape. I KNEW I'd be hiring a PT (personal trainer) that day.
His gym was immaculate, he was professional, and he worked his system perfectly.
He matched & mirrored, helped me see and feel a vision & identified the gaps.
He sold programs - blocks of 9 weeks with a specific result, a sexy title, and a payment plan.
He also fit into my price range. THIS SHOULD HAVE BEEN A SLAM DUNK.
He was selling exactly what I wanted. Right when I
needed it. In exactly the way I like to be sold.
BUT INSTEAD OF BUYING I RAN LIKE CRAZY, AND NEVER WENT BACK.
I got home, and Jen my wife asked how it
was... I told her I couldn't go through with it.
Something happened that meant I never wanted to
see that trainer - EVER AGAIN.
IT HAPPENED WHILE I WAS DOING SIT-UPS...
I was working hard, pulling my out-of-shape body up in crunches.
He was doing his job: Getting in my face and pushing me hard.
Telling me not to quit. "Just 5 more" "C'mon, Kameron. You can do it"
And that was the problem. I'm working my butt off, and just as I get to the top of the sit-up to gasp
for air...
... he's shouting in my face with hideous BAD BREATH.
And I had no choice but to breathe it in, and prepare for my next sit-up.
All the excitement about my new body and my new gym evaporated, and all I could think about was
"I'm not signing up for 9 weeks of having to breathe this guy's halitosis".
30 minutes of rancid bad breath is more than anyone should have to endure.
As soon as the workout was over, I thanked him for his time, said I'd think about it, and ran like crazy.
(No one ever tells you to your face the real reason they don't buy).
HERE'S THE BIG LESSON FOR YOU:
There's no point investing thousands in coach training, > if you won't invest 50 cents in a tic tac.
Kameron
He was selling exactly what I wanted. Right when I
needed it. In exactly the way I like to be sold.
BUT INSTEAD OF BUYING I RAN LIKE CRAZY, AND NEVER WENT BACK.
I got home, and Jen my wife asked how it
was... I told her I couldn't go through with it.
Something happened that meant I never wanted to
see that trainer - EVER AGAIN.
IT HAPPENED WHILE I WAS DOING SIT-UPS...
I was working hard, pulling my out-of-shape body up in crunches.
He was doing his job: Getting in my face and pushing me hard.
Telling me not to quit. "Just 5 more" "C'mon, Kameron. You can do it"
And that was the problem. I'm working my butt off, and just as I get to the top of the sit-up to gasp
for air...
... he's shouting in my face with hideous BAD BREATH.
And I had no choice but to breathe it in, and prepare for my next sit-up.
All the excitement about my new body and my new gym evaporated, and all I could think about was
"I'm not signing up for 9 weeks of having to breathe this guy's halitosis".
30 minutes of rancid bad breath is more than anyone should have to endure.
As soon as the workout was over, I thanked him for his time, said I'd think about it, and ran like crazy.
(No one ever tells you to your face the real reason they don't buy).
HERE'S THE BIG LESSON FOR YOU:
There's no point investing thousands in coach training, > if you won't invest 50 cents in a tic tac.
Kameron
P.S. people won't tell you the REAL reason they say no. Not to your face, anyway.
If you've had a run of people say 'no' lately, I can guarantee that it's not them. It's something you're doing (or not doing) that's making them run.
And you need to fix it fast, or the dry spell will continue.
This can be in your sales approach, your marketing, your delivery, appearance.
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