Support Conference Call

Last Thursday on our Support Conference Call we had Don from Vertical Search Works (VSW) present a demo.  What services does VSW provide?
Advertising company who places ads on Better Homes & Gardens, DIY Network, HGTV... They place the advertisement where it is relative to our services, based on content in the article and within cities specified.  This is a pay-per-a-click campaign.  $1.00 for each click, no contract and no start up cost.  You control how much you want to spend on your advertising per a month.  You have the ability to shut it off, turn it on and review your analytics at a click of a button.
There are a lot advertising companies that approach me, but I believed this one was relative.  It's a good opportunity, great placement based on our services, shows crediability and it's affordable.  When pricing other pay-per-a-click campaign they were in the $5-$8 range (Google).  See the links below for example ads:  

Example 1: http://www.hgtv.com/decorating/small-ways-to-improve-your-home/index.html
Example 2: http://www.diynetwork.com/how-to/how-to-install-a-window/index.html
[Scroll bottom right: VSW Links]

Don will be reaching out to you, but you may also contact him at:

Donald Campeau

Sales Executive

Direct: 646.257.3935

mailto:jfass@verticalsearchworks.com

VerticalSearchWorks

336 W. 37th Street, Suite 100

New York, NY   10018

www.verticalsearchworks.com

ACHIEVING YOUR GOALS ISN'T SOMETHING THAT JUST HAPPENS

ACHIEVING YOUR GOALS ISN'T SOMETHING THAT JUST HAPPENS

In a study done at Harvard University more than 40 years ago, researchers polled the graduating class of 1953 to find out how many students actually had clearly written specific goals and a plan for achieving them.  This being a class of highly intelligent people at one of the world's most renowned universities, you'd expect the answer to be most of them, right?

Not even close.  In fact, only 3 percent of the class had taken the time to write down their goals.
Now here comes the really interesting part.  Some 20 years later, researchers polled this same group of graduates to see how they had fared in life.  It turned out that the 3 percent who had written down their goals had accumulated more wealth than the other 97 percent of their class combined!  Researchers reported that these people also seemed healthier and happier than their classmates.

I was in college when I first heard about this study, and I wondered if achieving your goals could really be that easy.  "Put in writing what you want and focus on it daily"?  Well, it may not be easy, but over the years I definitely have seen it work.

David Bach
Smart Women Finish Rich

Happy Valentine's Day!

Happy Valentine's Day!



How to edit your website...

Part 1:  http://www.youtube.com/watch?v=g-CtON20Fa8

Part 2:  http://www.youtube.com/watch?v=R0Mq2nXnXxg

In order to save you from being charged a fee from Oozle Media please utilize the links above to edit your website. 

Busy Time Quickly Approaching

For most of the franchisees, this is the time of the year that things really start picking up. For this reason, we are just writing a few reminders.

Control Your Labor


Whether you are using contractors or employees, teach them how your money works. Contractors don't get paid until you get paid. Employees should be paid by the job in most any capacity. Hourly rate rarely works as nobody is motivated by an hourly rate.

Budget Everything


As you start marketing, you'll notice that the costs can go through the roof. Test and measure all your marketing and find out where your leads are coming from.  Put a budget down as a percentage and stick to it.

Once you live within a budget, you'll be more aware of where you are spending your money. Some of the places it goes quickly are lunches, marketing, uncontrolled labor, etc.

Customer Service Matters


Remember in this type of economy, customer service matters more than ever. Your competition is marketing to your clients. Don't allow them to steal your clients.

Insurance change per MFS Companies

Most of you may know, but the Mortgage Field Service companies across the industry will be requiring all property preservation and REO service providers to be insured by one of their preferred insurance companies.  This needs be completed within one year of their notice.  I have reached out to 3 of the insurance companies to start the process and do some of the leg work for you.  Price is important; however, we need to make sure you will be fully covered and not at risk. 
In the next week or two I will be sending out more information letting you know my findings. 

Have a great weekend!
Elisha